In 2019, he earned a Master of Business Administration (MBA) degree before working in business analytics. In his free time he began teaching himself Computer Aided Design (CAD) and started learning how to develop and license his IP to companies.

Between 2021-2022, Keanu licensed over 40 different IPs in the knife and tool manufacturing industry. He collaborated with over 10 different companies to include Fox, Boker, Bestech, Kizer and Twosun.

Now Keanu creates IP for countless industries (e.g. TV, film & media, toy & game, safety, technology, automotive, houseware, industrial & manufacturing) and collaborates with numerous industry leaders.